QUESTIONS, ANSWERED.
FIONA, fits, pregnancy and everything in between.

FIONA:

Q: Do I have to be pregnant to wear FIONA?

A: Not at all. FIONA is made to be worn before, during and after pregnancy. The idea is simple: 
clothes you would want to wear anyway, designed with room for your body to change.

Q: What makes FIONA different from traditional maternity wear?

A: We don't really want FIONA to feel like maternity wear. We start with clothes we genuinely want to wear ourselves,
 then add the functionality needed to make them work through pregnancy, postpartum and beyond.

Q: When should I start wearing maternity clothes?

A: Whenever your regular clothes stop feeling like you.There is no particular week when you suddenly need a different wardrobe. Wear FIONA whenever you want – 
bump or no bump.

JEANS:

Q: What makes FIONA jeans different?

A: They look and feel like actual jeans – because they are.The difference is hidden in the details: elastic at the sides of the waist that gives as your body changes, two buttons 
at the front for a little extra room when you need it, and a detachable belly band that comes with every pair.All the functionality of maternity jeans, without really looking like maternity jeans.

Q: What size should I choose?

A: Choose your regular size. You shouldn't need to size up just because you're pregnant – 
we've already thought about the belly.If you're between two sizes, we recommend choosing the larger one. 

Q: Will my FIONA jeans fit throughout pregnancy?

A: That's what they're made for.The elastic at the sides gives naturally as your body grows, while the second button gives you extra room later in 
pregnancy. Add the detachable belly band whenever you want some extra coverage and support. 

Q: Can I wear FIONA jeans when I'm not pregnant?

A: Absolutely. FIONA jeans are jeans first.Remove the belly band, use the inner button and wear them like any other pair of jeans. The pregnancy 
functionality is there when you need it – and out of the way when you don't.
 

Q: What about postpartum?

A: Keep wearing them.The elasticated waist continues to move with your body after pregnancy, and the belly band can simply be
 removed when you no longer want or need it.
 

Q: What's the difference between 001, 002 and 003?

A: Different fits, same idea.
 
001 Straight
Our classic straight-leg jean. A timeless, everyday fit available in lengths 30 and 32.
002 Wide
A looser, more relaxed jean with a boyfriend-inspired fit. Available in lengths 28 and 30.
003 Flared
Our third fit is on its way. A little looser, a little longer and flare

→ Read our Jeans Guide

WILMA & VERA:

Q: What are Wilma & Vera?

A: Our take on a lounge set – designed for pregnancy, breastfeeding and everything after.Wilma is our piqué top in 100% organic cotton, with extra length through the body to make room for a 
growing belly and a longer button placket for easier breastfeeding.Vera is made to be worn with Wilma or on its own.

Q: Do I have to be pregnant to wear them?

A: No. Just like everything else at FIONA, they're designed to work whether you're pregnant or not.

Q: Can I breastfeed in Wilma?

A: Yes. The button placket is intentionally made longer to make breastfeeding easier.

Q: What size should I choose?

A: Choose your regular size. If you're between two sizes, we recommend choosing the larger one.

PREGNANCY & POSTPARTUM:

Q: What should I wear in that awkward in-between stage?

A: We know the one.Your body can start feeling different long before you have an obvious bump. 
It was actually one of the reasons we wanted to make FIONA in the first place.Our pieces are designed so you don't have to wait until you “look pregnant” to start wearing them.

Q: Where should I start with FIONA?

A: A really good pair of jeans is a pretty good place to start.They're designed to replace the pair you suddenly can't button anymore – without making you feel like 
you've started wearing maternity clothes.For something softer, Wilma & Vera work together as a set or separately.

Q: What works postpartum?

A: Hopefully, the same pieces you've already been wearing.Bodies don't suddenly stop changing when pregnancy ends. Flexible fits and breastfeeding-friendly details are built into FIONA so the pieces can stay in your wardrobe long after pregnancy.

STILL WONDERING?

Can't find what you're looking for? Get in touch with us at fiona@fionastories.com and we'll help.